Navigating the Print Market can be Overwhelming
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How do you figure out the online art market and find the right audience?
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How do you build a strong online presence and following?
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How do you compete with low-cost, mass-produced, and AI-generated art?
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How do you find high-quality and reliable suppliers?
"Scott was extremely helpful and supportive, both on the artistic side and the nuts and bolts of handling orders. This alone probably saved me months worth of struggle. If you're looking for someone to have in your corner as you expand into online print sales, Scott is your man!"
Alex Kilbee, The Photographic Eye on YouTube
Here's how 'The Art of Print Sales' Helps
Simplifying Online Art Sales
I break down each step, making the process simple and manageable, so you can confidently navigate the online art market.
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Standing Out in a Crowded Market
Learn unique strategies that I use to highlight the value and uniqueness of your work, helping you stand out in a market saturated with low-cost and AI-generated art.
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Finding Reliable Suppliers
I'll guide you through the best practices for sourcing high-quality materials and services, and give you my top POD and supplier recommendations for doing business anywhere in the world.
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Effective Print Marketing
I’ll show you the best way to market and sell your artwork online so you reach the right audience and convert interest into sales.
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Building a Strong Online Presence
Learn to use the contacts you already have and the right way to build an online following interested in art sales. You’ll create an engaging online store that attracts buyers and showcases your art in the best light.
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Market Understanding
See the strategies I use to identify and connect with your target audience, ensuring your art reaches those who will truly appreciate and purchase it.
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Achieve Creative Freedom
I’ll show you how to become a successful print-selling artist, creating and selling the type of work that
inspires you.
"Scott's insights resonated with me. He brought a wealth of knowledge and a fresh viewpoint to the table. His ideas were not only creative but also incredibly well-reasoned and articulated. I left with a much clearer perspective on how to tackle these issues and grow my business successfully. His expertise as an educator and consultant is unparalleled, "
Thomas Strand, www.pigmentpluscanvas.com
Why Choose
"The Art of Print Sales"?
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Step-by-Step Video Modules: Learn the exact approach to selling prints that worked for me and my clients, refreshed with my latest insights for 2024.
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Resource Section and Workbooks: Access detailed resources and workbooks to guide you through every step of the process.
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Practical Guidance: From curating your collection to setting up an online store and marketing strategies that work, I cover it all with 30-day email support (starts whenever you're ready to begin working through the course).
"If you’re looking for clarity and practical action steps, Scott is your guy. I’ve been stuck for years with my art business. I put up a site but I didn’t do anything with it. I didn’t have a consistent look and I didn’t have a plan for on-line art sales. I just kind of hoped. Sound familiar? Scott gave me a roadmap. Trim this. Expand that. Do more of this, less of that. Honestly, clarity is priceless. In a world of hypey “experts,”
he’s the real deal."
Mike Adams, (Mike Adams Art)
Module 1
Introduction to Print Selling and Curating Your Collection
Kickstart Your Print Sales Journey
Introduction to the industry, marketing importance, preparing for success, selecting sellable images, understanding your audience, and curating a collection.
What You'll Learn:
Understanding the print market, setting realistic goals, and curating a 'sellable' collection.
Module 2
Introduction to Storytelling Titles and Descriptions
The Importance of Storytelling
Titles and descriptions, enhancing artwork value through storytelling, and tips for writing effective descriptions.
Module 3
What You'll Learn:
Crafting compelling titles and descriptions that connect with your audience and enhance the value of your artwork.
Preparing Your Collection for Printing
Print Quality, Paper, and Formats
Importance of print quality, optimizing photos, boosting resolution, selecting file formats, choosing paper, and final preparations.
What You'll Learn:
How to ensure high-quality, print-ready images that fit standard frame sizes and appeal to buyers.
Module 4
Pricing Strategy Fundamentals
Understanding Pricing and Perceived Value
Importance of pricing, setting the right price, understanding pricing dynamics, increasing perceived value, and deciding between open and limited editions.
Module 5
Setting Up Your Online Storefront
What You'll Learn:
Setting optimal prices to balance perceived value, market demand, and production costs.
Why Your Storefront Matters
Choosing the right e-commerce platform, building your brand, printing, and shipping options, integrating POD services, and setting up your store.
What You'll Learn:
How to complete the initial setup of your online store, upload your artwork, and integrate a POD service if applicable.
Module 6
Transforming Your Online Store into a Digital Gallery
Instiling Buyer Confidence
Enhancing online customer confidence, building a personal connection, addressing customer concerns, curating your collection, and using visual tools.
What You'll Learn:
How to finalize the setup of your online store, ensuring it is visually appealing and includes all necessary customer information.
Module 7
Leveraging Your Personal Network for Initial Sales
Building Your Initial Audience
Understanding your circle of influence, reaching out naturally, building an online following, email marketing, and launch preparations.
What You'll Learn:
How to leverage your current network and contacts to generate initial sales and build an online following.
Module 8
Approaching the Store Launch
Making the Most of Your Debut
Building momentum, launch timeline and tactics utilizing your network, and final preparations.
What You'll Learn:
Prepare for a successful store launch with effective planning and execution.
Module 9
Launch Outcomes and
Long-Term Growth
Building a Sustainable Business
Analyzing launch performance, operational follow-up, building long-term engagement, strategic use of Instagram, organic vs. paid strategies, and permanent collections vs. limited-time print drops.
What You'll Learn:
Evaluating and improving your store launch results for future launches of new work along with the best options for building your audience.
“Wow! After learning the steps for a successful launch, I’m so glad I waited to launch my store. There were so many things I didn't have in place. The detailed modules and action plans are just what I needed!”
Olivia Miller, Beta Tester
What You'll Achieve
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Create a Successful Print Shop: Learn how to set up and manage an online store that generates sales.
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Market Your Work: Master the art of marketing your prints to reach a wider audience.
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Grow Your Business: Develop strategies to expand your customer base and increase sales.
Exclusive Early Access Benefits
Discounted Pricing
Purchase the course at a special reduced rate.
Access to Future Updates
Stay updated with all the latest enhancements at no extra cost.
30 Day Email Support (Self-Paced)
Your 30-day email support will start whenever you’re ready to begin the course.
"Thanks so much for inviting me to test out ‘The Art of Print Sales’. It has exceeded my expectations! The marketing strategies alone are worth the investment."
Michael Wolcott, Beta Tester
Pricing
Most Popular
Self-Starter
$299
(Regular $399)
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9 On-Demand Video Lessons with Detailed Action Plans
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Worldwide POD Recommendations
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Detailed Pricing Guide
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Launch Planner
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Platform & App Recommendations
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100 Pages of PDF resources
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30-day Email Support (starts whenever you’re ready to begin the course) to help guide you through the course content. If you're seeking more personalized, in-depth advice, consider the Joint Venture option.
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Tailored for those who have extra time to invest and prefer to craft marketing emails and social media posts themselves.
Jump-Start
$449
(Regular $599)
Everything in the Self-Starter package PLUS over 100 proven templates to help make your launch a success and build a sustainable business:​
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Store Launch Email Template Package
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Store Launch Social Media Post Template Package
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12-month Email Schedule & Template Package.
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Tailored for those who want to supercharge their store launch with proven social media posts and email templates. Long-term sales will depend on consistent, meaningful engagement with your audience. To keep you on track, you'll also get a full year of expertly crafted email templates to help transform your subscribers into loyal customers.
Joint Venture
(2 of 10 spots remaining)
$899
(Regular $1199)
Everything in the Jump Start Package PLUS:
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I do a comprehensive review of your social media and store setup (or help with your setup)
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I do the research and create a custom marketing plan tailored to your genre, style of photography, and career stage
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One 60-minute deep dive call with me, where I give my recommendations and provide specific advice with Q&A.
Tailored for those who want highly specific, one-on-one advice directly from me.
About Your Instructor
Scott French is a photographer, art entrepreneur, and educator who has helped countless artists turn their passion into a business. With 10+ years of teaching experience and a genuine desire to help others succeed, Scott's insights and methods will guide you through the intricacies of the print market, and help you build a sustainable business.
FAQ
How is this different from other courses teaching art sales?
Most courses make big promises. This course gives you an honest, proven roadmap to guide you from hobbyist to print-selling photographer. The lessons are available on-demand so you learn at your own pace. I teach the same practical steps and strategies that I’ve developed through years and thousands of dollars worth of testing as well as insights from working with my teaching clients. You’ll learn how to get started in online print sales (or boost your current print sales) and build your brand as an artist.
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How long do I have access to the course?
When you enroll in this pilot version of 'The Art of Print Sales', you'll get lifetime access to all course materials, including future updates. I’ll be continuously refining the course using feedback from students and real-world data from ongoing print sales—both mine and those of other participants. This means you’ll benefit from all new content and enhancements over time. Even though the course will be offered at a substantially higher price in the future, your purchase today ensures you have ongoing access at no extra cost.
Is this course for all visual artists or just photographers?
While the content is useful for all visual artists this is one of very few (if any) courses specifically designed for the challenges of selling fine art photography.
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Is this course for beginners or professionals?
Both! Whether you're just starting or looking to enhance your existing business, this course provides valuable insights for all levels looking to build an online business selling prints of their work.
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Do I need a social media following?
While it helps to already have an engaged social media following for your photography or art, you’ll learn techniques to leverage any contacts you have. You’ll also learn the best way to acquire social media followers interested in art sales.
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What kind of support can I expect?
During this limited-time launch, everyone who enrolls in the course will receive 30 days of self-paced email support. This support will be available whenever you’re ready to start working through the course, allowing you to get your questions answered as you progress through the material. For those who choose the joint venture package, I will personally review your social media and store setup (or assist with the setup process). I'll also create a custom marketing plan tailored to your genre, photography style, and career stage. Plus, you'll benefit from a 60-minute deep dive call with me, where I'll present my recommendations and offer targeted advice with a Q&A session.​
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What about website options?
I’ll show you the best way to set up an e-commerce website with my recommended platforms. If you already have a website or are selling work on an online marketplace (like Etsy), you’ll learn how to improve your setup and the best options for moving forward.
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What is the monthly cost for the e-commerce platform and apps you recommend?
If using an online marketplace like Etsy, it’s possible to do this for little or no cost but I recommend you invest $35-75 per month to truly set yourself up for success.
Copyright Scott French/ Scott French Art